Mark actually came with the idea, he said he was inspired by his own personal experiences of bullying when he was younger.
Mark said: 'I know at first hand how the impact of being bullied as a teenager can quite literally last a lifetime and I thought that if we could involve well-known ISPCC ambassadors perhaps people will think twice about bullying or indeed allowing bullying to happen. Everyone involved believes strongly that the message that emanates from each shot is a simple one. Bullying and abuse, whether verbal, physical or emotional, is unacceptable in today's society.'
He will be on at 10.15am talking about the campaign this morning, you can listen HERE. And he will be on TodayFM at 5.30PM this evening!
Check out the ISPCC Article HERE.
